Research :Typoraphy

 

 

                                                          Typography

Typography is a way of arranging and presenting text through the size, design and colour to the audience. The typography give the audience an idea indication of what the film is about. It is essential information that connect with the audience so they know more about the production.

This is a picture of the typography of the opening scene of the film 'Scream'. At the start of the film the writing is white and simple until it starts flicking red and it finally turns red. The colour red connote danger, blood and anger this turns the sets mood of the film - the atmosphere  be calming for the audience until there is a disturbance which makes it completely change.  

 

 



 For the film 'Black Swan' the title of the film is shown in white with a black background, this makes the title over take the black background  against the dark images around the title, the title is shown written like the swan, this allows the audience to understand straight that this is a psychological thriller as the title plays with the audience sights. the colour white  has  connotation of 'purity' however it could also been used purposely to confuse the audience  and change their expectations of the film so that they can be shocked  and surprise while watching the actual film. 

 

 

On the opening of 'Scream' the audience sees the title in white  this makes the audience feel calm as the colour white connate purity and pure this allows the audience to feel in certain way that their wont  be no danger, the title is written in plain white, then on the background the audience sees the red flicking out over taking the white colour , the colour red connate danger, anger, blood. As soon as the title appears red the audience gets confuse as in the start the colour was white this creates different meaning for the audience. The size of the font is the same this is highlighting the actual title is written' Scream' its nice and loud for the audience to understand.

 

 

In my own thriller opening screen I will use plain fonts to make the audience feel relax and calm and after that title will have a flashing effect to confuse them when watching the opening, the reason why I will use that is to create suspense and tension for the audience.

 

 

Overall what I learnt about typography is that title of films is essential to connect with the audience when wanting to see a film, it allowed me to understand why particular title used in different genres and how the style of thriller is different to action fonts. how typography is conventional in thriller genre.